Amazfit, a brand that ships more than 100 million devices worldwide, announces a bold new brand identity "Up Your Game"
Going forward, Amazfit wants to be a partner in helping users open up endless possibilities in their lives through the power of technology. That's why Amazfit wants to create more smart devices to energize life, empowering more people to freely unleash their passion and potential, and live positively and optimistically. . One of the highlights of Amazfit's rebranding is the restructuring of its overall visual identity (VI). In addition to the word Amazfit, a small icon is added to the logo, and the combination of brand name + icon constitutes Amazfit's unique and new brand identity, greatly enhancing brand recognition and association. In addition to the composition of the logo, the use of colors is also groundbreaking. By choosing a gradation color instead of a single color, the trend and fashion are emphasized. In addition, by combining multiple gradations to compose the logo, it expresses “diversity” more.
Wang Huang, CEO & Founder of Zepp Health Corporation, said, "A monochromatic logo is no longer enough to express our desire and love for the diverse life we seek." So our logo has evolved into a set of colorful gradient logos, through this new image we hope to express our multicultural tolerance and the diversity of our world. I am.” In order to further promote the globalization of brands and products, it is necessary not only to improve the brand image, but also to diversify communication with young people around the world. This time, we have also introduced a new brand identity, 'UP YOUR GAME', giving the brand a new concept and vitality. This concept is based on the characteristics of the brand's users. Amazfit users are a group of people who love life the most. I love to express myself and share. They are interested in health and sports, boldly take on new challenges, and are full of vitality whether it is new technology or a new lifestyle. At Amazfit, we will continue to release more and more excellent products so that everyone can freely express their own style, live positively, love life, and live a rich and exciting life. I would like to stand by you on your path. Amazfit has partnered with fashion pioneers HELIOT EMIL™ and Christian Cowan. They resonated with Amazfit's new brand identity and included Amazfit in their shows at Paris Fashion Week and New York Fashion Week respectively. Christian further deepened the partnership and became an Amazfit GT3 Experience Consultant.
Christian Cowan - Amazfit's New GT3 Experience Consultant
Amazfit has collaborated with renowned fashion designers to announce the new GTR 3 and GTS 3 series, which feature cutting-edge health and fitness features in three sophisticated and stylish smartwatch models. Collaboration has come true. The GTR 3 Pro, GTR 3 and GTS 3 are built to help you effortlessly navigate, balance and succeed in and out of your digital life. Amazfit GTR 3 and GTS 3 series are perfect for formal, casual, sportswear and activities. Equipped with the intuitive operating system "Zepp OS", it is an easy-to-use smartwatch that comprehensively monitors your health and fitness and has a long battery life. The “Amazfit GTR 3” and “GTS 3” series have been on sale in Japan since October 12th (Tuesday) at online stores, major electronics retailers, and watch specialty stores. [Amazfit Japan Official Online Store]: https://bit.ly/3DC5Xuo ■About Amazfit"Amazfit" launched in September 2015 is Zepp Health Corporation's premium smart wearable device brand. Amazfit has put "Up Your Game" as its brand essence. We aim to enable more people to live freely with passion and express their active spirit. In addition to various series of smart watches and bands that can be used from daily life to outdoor sports, we offer smart hardware related to sports and health, such as completely wireless earphones, smart treadmills, smart body composition monitors, and sports gear. Amazfit provides users with wearable devices and usage experiences for various purposes through a wide range of products. In addition, Amazfit is equipped with "Zepp OS", a wearable OS developed independently. Zepp Health has shipped over 100 million wearable devices since 2014. Official Twitter: https://twitter.com/AmazfitJapan Official Instagram: https://www.instagram.com/amazfitjp Official Facebook: https://www.facebook.com/AmazfitJP/ Official YouTube: https://www. youtube.com/channel/UCxGo2lIvkfXt6vZitNeNSVA Official website: https://www.amazfit.com/jp/ Official online store: https://www.amazfit.jp/ "Zepp app" site: https://www.amazfit. en/pages/zepp
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