This year, CES2022 will be held in Las Vegas and online hybrids.Steve Koenig, a VP of the market research category of CTA (Consumer Technology Association), which hosts CES, has been introduced to this year's highlights.
In US consumer tech, both hardware and software are 9.In 2021, which showed about 6%growth, as expected in 2022, 2.It is expected to grow 8%.2021 is a corona evil, and smart TVs and video games where you can watch Netflix etc. show remarkable growth, which is expected to grow in 2022, but not as much as last year.
In fact, as of the end of 2021, Netflix 21.400 million, Amazon Prime 17.It is said that it has acquired 500 million subscriat registrants.
In addition, new services that have been stayed are appearing one after another, indicating not only streaming, but also prominent growth in areas such as wernes and food delivery.Isn't the skin sensation around here the same as you?
The investment in the global startup is about doubled in the year from the third quarter of 2020 to the third quarter of 2021.
Consumer technology, field of attention
The focus of attention include "retailtech", "fintech" and "health care".
In the field of retailtech, a Silicon Valley, which launched a private transaction market in the Fintech field, based on a service in Philadelphia and delivered daily necessities in just 30 minutes, and in the Fintech field.The startup "Carta", and in the field of healthcare, "OLIVE", which improves medical sites using AI, was featured.
However, at first glance, the tech industry seems to be in a positive situation, but as you know, it has fallen into a serious shortage of semiconductors, and it is now a matter of course to wait for five months.
In response to this situation, Intel has stated $ 95 billion, four factories, Samsung announced $ 205 billion, and TSMC to $ 100 billion.However, it is just about the future, and this situation is likely to continue for the time being.
Various technical environments such as 5G, cloud environment, and IoT/AI have begun to be in place, and AI is being used in various practical scenes from core logic.
In particular, there is a wide spread on areas such as automated systems such as AI and cars, and food tech.
On the other hand, the status of AI for the current consumer is still the mainstream of traditions, such as recommendations, robot vacuum cleaners, and health advice.
It was also mentioned in metavers, which became a hot topic last year.
The meta frustration has said that there are three approaches: hardware, games, software, and encryption assets.Crypto assets also include digital coins and blockchain.
He states that he will be involved with XR in many business areas in the future, and the marketability of the fields of "virtual meetings", "simulation, digital twin", "remote collaboration", "immersive design", and "marketing and sales" are introduced.rice field.
Top trend to see
Finally, there was an introduction to the top trends to see this year's CES2022.
The first is the transplation, that is, the area of movement.I would like to pay attention not only to EVs, but also to microbility and 21st century logistics.Flying cars have been developed for several years, so you would like to know the current situation.
The second is "Space Tech".Maezawa, the founder of ZOZO the other day, was also talked about on a space trip, but it may be the first year of this space travel.
The third is "sustainable technology".Sustainables will be the keyword not only in alternative energy but also in the context of smart city and smart home.
Finally, the fourth is "Digital Health".Not only the type that uses smartwatches and smartphones, but also various sensors have appeared, and the mental health territory is attracting attention.
In particular, in the area of mental health, not only conventional items such as online counseling, wellness apps, and sleep trackers, but also virtual care fields.
I guess the direction of the frame was as expected.This means that in this year's CES2022, it is important to pursue how much technology is deepened or whether it has reached practical places in consumer products and industrial technology.That's it.
This time, due to the influence of Omicron stocks, we have decided to stop exhibiting mainly among major companies, but it seems that 2,200 companies are exhibiting at the venue and it is exciting.
Personally, I will participate in online, but I would like to make as many reports as possible.
小泉 耕二
Born in 1973.IOTNEWS representative.Representative director of R Jean Co., Ltd.Fuji TV LIVE NEWS α commentator.J-WAVE TOKYO MORNING RADIO article commentary.Such.
He studied neuro computing at Osaka University and incumbent from global consulting firms such as Accenture.
He has authored books include "Introduction to IoT Business (Asa Publishing)" and "more connected to customers (Nikkei BP)" and "Koji Koizumi's Future University".