The shocking 20,000 yen range "iPhone SE" release theory and Apple strategy that is too eg | AppBank
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The new "iPhone SE" is expected to be announced in March 2022, but this model may lead to a further price reduction in the series.
*Category: Technology Technology ｜*Source: Patently Apple, CounterPoint,@AAPLE_LAB
Apple is expected to differentiate the new "iPhone SE" with 5G compatible, and the current model will be in the 20,000 yen range.
According to the latest report by Economic Paper Reporter Mark German (via Patently Apple), the new model of the iPhone SE to be released in March is less than the current model $ 399 (Japanese price is 49,800 yen).It may be sold.
According to the release of this new model, Mr. German said, "The current iPhone SE 2 is $ 199 (about 2)..The price may be reduced to 30,000 yen).It is a tremendous prediction that the price is reduced by $ 200, but he pointed out that "the third party reseller has already distributed the current iPhone SE for less than $ 200 and has a wealth of maintenance models."
In the background is the problem of Apple's "low share in emerging markets".Apple's overseas site, Patently Apple, increased the number of iPhone shipments in India by 34%in the fourth quarter of 2021, but Apple cannot even rank fifth in the same year's smartphone market share in the same year.He pointed out that it was.
The latest report with a research company counter point shows that Apple has been overtaken by China ZTE and lowered from 4th to 5th in the 2021 smartphone market share in Latin America.
In other words, the reason that Apple provides $ 199 "iPhone SE" is securing a foothold in the emerging market.Patently Apple predicts that it creates new users to Apple's ecosystem and will increase Apple's stable service revenue.
In addition, it can replace the role of "iPod touch" as a cheap iOS device.In addition, the new "iPhone SE" is expected to support 5G communication, but the price reduction of the current model is also an approach to users who are not interested in 5G communication.
Apple predicts that Android will be a strategy of cutting to the high -end market, which has already been immobilized, to the dominant low -end market and to monetize it with its own subscription services.Even though it is an old model, it feels like an exit when going to take a competitive share until hardware profit is reduced at an overwhelming low price of the 20,000 yen range.
Until now, Apple has been relatively vulnerable to rival Xiaomi and Samsung in the popular emerging market for low -end models.However, it seems that Apple's "iPhone SE" series has the potential to be the current game changer.
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