Disney video distribution, true meaning of strengthening "local works"
I want to be a "partner" of Japanese users
――I've been launching Disney Plus in Japan for a year and a half.Have you seen the response so far and the characteristics of Japanese viewers?
We have a very good response from users.We emphasize the Japanese market, and in that sense (whether or not it works) is always under pressure.
Japanese users have a long time spent on television.Therefore, it is effective to join via a connector device (like a smart TV or game console).Even more distinctive is that they tend to see popular works such as "Ana and the Snow Queen" many times.
――The current number of members is private, but are you satisfied with the number?
Our team has continued to make an unmatched effort and has given the courage.However, the video distribution service has just begun.I want to grow with a Japanese market.
Our content can now be watched anytime, anywhere.You can use an iPad or a smartphone.Recently, many people are watching videos while eating at cafes and restaurants.In that form, Disney Plus wants to be a "partner" that Japanese users can always carry around.
The video distribution service said, "It has just begun," but the beginning of Disney in Japan was 70 years ago when he brought the movie "Snow White".And now we are providing content with a new technology called "Video Distribution", but it is still the same to deliver stories and content to users.
I think that delivering content is the heart of our business.
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