From the seasonal flavor of "Listerine®", which is very popular with women, the 4th edition of the gentle mint flavor that is perfect for winter is now available!The scent of mint refreshes the bad breath and stuffiness in the mask that you are worried about in your long-term mask life.
Johnson & Johnson Consumer Company Johnson & Johnson Consumer Company (Headquarters: Chiyoda-ku, Tokyo, President: Akihiko Kuroki), which develops the mouthwash "Listerine®", has been using non-alcoholic and hypoallergenic products since October 18, 2021. We will release a limited quantity of "Listerine® Snow Mint" (liquid toothpaste), a new product with a gentle mint flavor that prevents bad breath and tartar deposits, and has a whitening effect on teeth. Launched in the United States as the world's first mouthwash, Listerine® is currently used in more than 50 countries and is the No. 1 * 1 * 2 mouthwash brand in Japan and around the world. In recent years, Listerine® has been focusing on developing non-alcoholic prescription hypoallergenic types and limited-time flavors with the aim of becoming a brand that can be used by a wider range of people, including those who are not good at mouthwash taste and irritation. .. "Listerine® Peach Mint," "Listerine® Coconut Splash," and "Listerine® Fresh Orange," which were released as seasonal flavors from January this year, are especially available from female users. It gained popularity. This product, which will be released in limited quantities as the fourth of such popular seasonal flavors, is a refreshing mint flavor mouthwash that is easy to use even for those who are not good at stimulating with a mild non-alcoholic prescription. While having the effects and effects required for mouthwash, such as prevention of bad breath and tartar deposits, and tooth whitening, the gentle mint flavor helps eliminate discomfort in the mask. In the future, it is expected that the chances of meeting people face-to-face will increase little by little, so this product can be useful for improving the impression of your mouth such as bad breath care. In addition, the light blue package with the image of winter is designed with an illustration of mint spreading throughout the mouth and a fir tree reminiscent of Christmas so that daily mouth care will be a refreshing and refreshing time. I am devising. Listerine ® aims to be a total oral healthcare brand that solves all problems related to the mouth, and offers a wide lineup of all-in-one products and function-specific products. We will continue to provide oral care opportunities that meet various needs so that we can contribute to the oral health of as many customers as possible. * 1: Intage SRI + Mouthwash Market January-December 2020 Amount Share by Major Series * 2: Euromonitor International Survey; Beauty & Personal Care 2020 Edition; Company's Mouthwash / Dental Rinse Category Definition; 2019 Retail Sales Amount
Product name: Listerine® Snow Mint Release date (manufacturer shipment): October 18, 2021 (Monday) * Limited quantity products will be discontinued as soon as they are out of stock. Manufacturer's suggested retail price: 498 yen (excluding tax) Capacity: 500mL (about 25 times) Effect / Efficacy: Prevents bad breath / tartar deposits, whitens teeth Type: Liquid toothpaste Usage / dose: Appropriate amount of about 20mL in the mouth for about 30 seconds Include and brush. Sales channel: Retail stores such as pharmacies, drug stores, supermarkets, and home centers nationwide * The following is special information limited to media personnel. Please refrain from disclosing information on personal SNS etc. This press release contains information for the media.
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- New release of "Listerine ® Snow Mint" Limited quantity will be available from October 18, 2021 (Monday)