Xiaomi "REDMI 9T", a bargain model that can be purchased in the 10,000 yen range -mobile phone Watch
Required cost performance
It is said that the revision of the Telecommunications Business Law in 2019 has significantly restricted terminal purchase subsidies in the domestic smartphone market and has changed significantly.
The iPhone, which was considered to be strong, has gradually shunned high -priced routes in recent years, and the iPhone 12 mini, which was expected in the iPhone 12 series, is in a situation that has never been inspired.
Except for some high -end models, the terminal lineup sold by each mobile phone company has been developed mainly with models of 100,000 yen or less, and the selling is becoming a model with a 30,000 to 50,000 yen range.
On the other hand, the open market where SIM -free smartphones are deployed is a bit delicate.Until now, SIM -free smartphones for the open market have been widely supported by users who use SIM cards from each MVNO company.However, in response to the strong price reduction pressure of the government last year, the three major companies announced a cheaper new rate plan for about several thousand yen than before, and expanded online dedicated plans (brands) and low -priced brands.So, MVNO companies are forced to fight a tough battle.
As a result, it seems that the sales status of SIM -free smartphones for the open market has fallen, but in fact, it is not always the case, and the number of models that are selling unexpectedly are increasing.The main battlefield is still a midrange under the 30,000 to 50,000 yen level, not only using SIM cards from each MVNO company, but also using SIM cards contracted with MNO companies.That's it.
In particular, although the online plan of the three major companies has a difference between each plan, unlike the main brands so far, it is not very aggressive in terminal sales, and like LINEMO, "I plan to sell it for the time being.In some cases, there is no case.In other words, the SIM -free smartphone developed in the open market means that a wide range of users will attract more attention.
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Shaomi's SIM -free smartphone "REDMI 9T", which was released for the open market this time, will be the model that realizes the lowest class in such a domestic market.
Shaomi has been featured several times in this series, but since entering the domestic market in December 2019, the flagship model "Mi Note 10", "Mi Note 10 Pro", and the midrange "Mi Note 10 Pro" for the open market.While developing Mi Note 10 LLITE and Redmi Note 9s, last summer, it has been steadily penetrating the domestic market, with the first 5G terminal "MI 10 Lite 5G" for au last summer.In the global market, it has won the third place without U.S. Apple.
If you review Xiaomi's lineup briefly, the "MI MIX" series and the "Mi" series with the name "MI" are premium flagship, "Mi Note" series and "MI T" series.Is a flagship, the "Redmi Note" series, and the "REDMI" series is positioned at the entry level.In other words, this model is the most entry series in Xiaomi's lineup.By the way, "Redmi Note 9t" released by SoftBank at the same time is positioned in a midrange for 5G.The naming is similar, but I want to avoid confusion.
昨年発売された「Redmi Note 9S」（右）に比べ、わずかに幅が狭く、わずかに高さが長い。写真ではわかりにくいが、「Redmi 9T」（左）はやや画面が暗いThe price has already started, and it is now available for around 17,000 yen.The price setting of less than 20,000 yen is the most reasonable smartphone for major manufacturers currently sold in Japan.
The content is described in order in this article, but it is not a model that simply pursues the price, but is a solid model that can be used in practical use.For sales channels, in addition to consumer electronics retailers and EC sites such as Amazon, the main MVNO companies are also handled as a set sales terminal, making it easier to buy.
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