Real -time value for video distribution."DTV Channel" aims for smart Hotelevision -AV Watch
First, why does docomo start a "DTV channel"? Mr. Yamawaki mentions two reasons: "linear -type services that are conscious of smartphones" and "improving the value of DTV".
Yamawaki: In the world of on -demand (VOD) type video distribution, competitors such as Netflix and Hulu are crowded, and it is very common in smartphones. On the other hand, when it comes to video distribution in linear, there are surprisingly few services that have strengths for mobile. Until now, the main linear -type services were to watch multi -channel on TV at home. According to the survey, there are about 20 million households who are interested in many channels, of which half of them are SKY PerfecTV and CATV. However, the cost of the fixed network is from 4 to 5,000 yen per month, and it takes a lot of time such as a dedicated tuner, so there are quite a few people who are interested but do not look. If so, if a mobile company like DoCoMo develops a service that allows you to see a video if you have a smartphone, you can meet the needs. This is one point.
dTVチャンネルThe other is the improvement of the value of DTV.There are two services, DTV and DTV channel, but using it as if it were one to expand the content lineup.With VOD services, it is difficult to differentiate it with functions and purchases.Therefore, each company invests in original content.The same is true for DTV, but in addition to the original of the VOD, I thought that by adding the uniqueness of linear (channel), I could create more attractive DTV brand services.
If you want to add a linear -type service as a new added value to DTV, you may have to extend the DTV.It's a bit confusing, but in fact, the existing DTV and the new DTV channel have different operations.Each is developed as a service for NTT DOCOMO, but DTV is operated by Avex communication broadcasting, and the DTV channel is operated by Hikari TV NTT Plala.Why did this kind of service form?
Yamawaki: NTT Plala's Hikari TV is a mainstream service with multiple channels and has accumulated many know -how.Avex has been doing DTV for six years and is good at producing VOD and original content.It is to create a service that makes use of the goodness of each.
In addition, "Hikari TV for docomo" will be provided as a docomo service based on Plala's "Hikari TV".
The DTV channel, which is characterized by multi -channel, has 31 channels.
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Although the number of channels is large, there is also an impression that the genre and program of "pushing" and programs are difficult to see as a lineup.What is the aim of changing the channel?
Yamawaki: DOCOMO Shop has a wide range of generations from young to seniors, and the scope of interest is quite wide.We asked for "I want you to have a wide range", such as anime, entertainment, and hobbies, and carefully selected channels that are popular even for fixed networks (Hikari TV).
It is also characterized by many channels as the original formation of DTV channels.There are only three channels, "KBS", "Euro News", and "National Geographic".The other channels are original formations for DTV channels, and are said to be "a service for mobile," and "I am conscious of" religion "in program formation."
In recent video distribution services, "original content" is a differentiated factor, but in addition to DTV's original work, "Hikari TV Channel+" is organized as a unique channel.We will develop recommended content of DTV channels, such as the live of Sukima Switch.
DTV had strongly launched "career -free" for a while, but it seems that "docomo color" has recently been strongly launched from measures such as DTV channels and DTV sets.What do you think of sales measures?
Yamawaki: The idea of using docomo users and career -free is the same.However, there is a desire to use it as a total docomo service such as mobile and optical lines.According to the number of contracts, there are overwhelmingly many docomo lines.However, the docomo shop subscriber, of course, is a docomo line, but the subscriber from the web is almost half a career -free with docomo users.
The price of 1,280 yen in the career -free of DTV and DTV channels is considered to be "cheap" from the market.However, when viewed from the "customer", we aimed to cost less than 1,000 yen because it was easy to join.So docomo users are 980 yen.I want to make use of this in docomo's line and light contracts.
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