Silicon Valley 101 (786) Apple also succumbed to smart TV, why is it cheaper than ordinary TV? | TECH+ Mynavi News Mynavi
When I went shopping at the end of last year, I went around the Target home appliance section with my child and the TV counter was filled with smart TV.It was surprising because I thought that the mass sales supermarket was lined up with an affordable ordinary TV.Like my house, there are many families who use Apple TV or NVIDIA SHIELD, so I think there is a demand for ordinary TVs, but most new products are smart television.I thought it was a waste to pay some of the smart TV platform integration, but if I checked it carefully, it would be "cheap" even though it was a smart TV.I wondered if I could use a smart TV.
There is a mechanism that smart TVs are cheap.According to the staff of the store, the high -performance smart TV was expensive only for a while after the integrated product began to appear, and the price difference disappeared after it spread to the popular zone.On the contrary, now it's a smart TV, so you can reduce the price of TV.Therefore, manufacturers that develop low -priced competition are pushing smart TV.
A while ago, the interview "TAKING THE SMARTS OUT SMART TVS WOULD MAKE THEM MORE EXPENSIVE" interviewed "TAKING THE SMARTS OUT SMART TVS WOULD MORE EXPENSIVE" when Nilay Patel of THE VERGE talked to Vizio.It became a topic.
I realized that PATEL's Vizio P series television purchased for her parents was accessing online 10 times more frequently as other devices without any streaming.In the questions about the behavior, BAXTER acknowledged that it sells data that analyzes user content viewing.It is not surprising that smart TV collecting and analyzing viewing data is already well known, but the reason was controversial.
"It's not data collection. It's a monetization after purchasing TV (post-purchase monetization). It's only 6 % of TV, a compassionate industry? Very ruthless. You may think that it is difficult to invite yourself.However, it seems to be an excellent strategy. We will cover the necessary costs directly from the TV. "
In the strict industry of low -margin, the data is monetized to make it advantageous in price competition.The reason for saying that it is not data collection is, "I get a little more from here and get a little more. Selling movies, selling TV programs, placing advertisements, and what is the VERGE website.It will not change, "said BAXTER.
PATEL was pierced by the painful place, but he still bitten and argued that the "Dumb" TV (simple TV) is enough "has been sent to The Verge and Twitter.When I checked it, "Do Any Manufacturers Make" Dumb "TVS Any More? I don't Need Smart Features That End Upting In the Way!"It's just a disturbing)" Reddit is also standing.In response, BAXTER asserted that it would not respond to such demands compared to the size of the voice calling "cheaper."
At CES, Sony, Samsung, LG, Visio, etc. have announced the support of Apple's "AirPlay 2".Even if you do not prepare Apple TV separately, users of iPhone, iPad and Mac can perform videos, photos, music such as Apple Music, and mirroring Apple device screen on TV.become.Apple has been capturing television on Apple TV, which can use the App Store as "the app is the future of television", but has begun a major strategic transformation of a tie -up with television manufacturers.
Behind this is that it is difficult to purchase Apple TV.Many TVs sold in the United States include Android, Tizen, Roku, Webos, etc., and even without having to buy Apple TV, they can use Netflix and Amazon.Moreover, the price is the same as a simple TV, so many iPhone, iPad, and Mac users choose them.
If you try to Apple, it is a negative cycle that does not extend the Apple TV and cannot penetrate the TV screen, so the service for TV does not grow.There are rumors that the company will launch a subscription -type video content distribution service this year, but if the negative circulation remains, there is anxiety about launching.If you value the growth of the service, a partnership with a smart TV manufacturer will be a move to break the negative circulation.
To move Apple, the US television market has a monetization after purchase.However, the current situation is that it is cheap because it is a smart TV, and it is undeniable that the advertising -based free online service has emerged.Content subscriptions are now attracting attention because "personalization+subscription" has the potential to grow into more than "personalized+advertising".Therefore, the value of content viewing data is heavy.How to judge it is an individual idea, but I'm still worried that the television manufacturer's too much low -cost competition will be distorted rather than wanting to use Apple's services, so I still have a variety of Apple TV.I use the service.
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